AI CRM · Pwoli

Forms that do the record

Forms that create CRM records, score the lead, start the follow-up and book the time — instead of sending an email nobody reads.

Built by the same Auckland engineering team that designs PCBs, embedded firmware and test-and-tag programmes.

The problem

A form that emails you is a form that gets lost

Buried in the inbox

Enquiries land in an inbox, get buried, get answered late.

The wrong fields

The form asks for things your industry doesn't need and skips the things it does.

Nothing after the thank-you

Nothing happens after "Thanks, we'll be in touch".

How it works

A submission is the start of a workflow

We build the forms your industry needs

Quote request, appraisal, new patient, class trial, policy enquiry — with the fields from your industry pack.

Submission creates the record

A contact, scored, with the drafted reply.

Automation takes over

Confirmation email/SMS, booking offer, pipeline stage, document sent where relevant.

Key features

What smart forms do

Industry-shaped fields

NZ or Australian specifics where they apply.

Straight into the CRM

No email relay.

Lead scoring

Scored on submission.

Follow-ups and bookings

Triggers follow-ups and bookings.

Live on your site

Works on your AI Smart Website or an existing site.

Spam-resistant

Kept out without annoying your real customers.

Inside Pwoli

What you actually see

Every form submission becomes a row you can act on.

  • Contact created on submit
  • Drafted reply attached
  • Booking offered where it fits
Industries

Set up for how your industry works

Each industry pack brings its own fields and its own starting workflow.

FAQ

Questions we get asked

Can I keep my existing forms?

We replace them with smart forms that look the same but feed the CRM; or embed ours alongside.

Do I still get an email?

You can be notified, but the record of truth is the CRM — nothing depends on the email.

Can forms be different per service?

Yes; a quote form, a booking form and a general enquiry can each have their own fields and workflow.

Make every form submission do something

We'll build your main form in the demo. We set it up, you run your business.