AI-Powered CRM

AI CRM · Pwoli

One place for every lead

Every lead, customer and conversation in one place — organised by AI, set up by us.

Built by the same Auckland engineering team that designs PCBs, embedded firmware and test-and-tag programmes.

The problem

Your customers are spread across five inboxes

  • Enquiries arrive by website form, chat, email, Facebook, Instagram and referral — and get answered from whichever one you happened to open.
  • Nobody can see who was quoted, who went quiet, and who is waiting on you.
  • A spreadsheet CRM depends on someone typing into it; it stops the day they get busy.
How it works

From scattered to one record

We connect your channels

Forms, website chat, email, social messages and referrals are wired into Pwoli during setup.

Pwoli builds the record

Each enquiry becomes a contact with its source, history and the AI's suggested next step.

You work from one list

Open Pwoli, see who needs what today, act — follow-ups and bookings happen from the same screen.

Key features

What's in the CRM

One contact, every channel

Web, chat, email, social and referral enquiries on the same record.

Industry-shaped fields

Industry packs set the sheets and fields: jobs for trades, listings for real estate, patients for health.

AI next step

A suggested action and a drafted reply on each enquiry.

Pipeline built in

Leads move New → Contacted → Quoted → Won without re-typing. See Deal Pipeline.

Client portal

Customers can see their own job, booking or documents.

Your own email address

Every message sends from the business's own mailbox, not a shared one.

Inside Pwoli

What you actually see

One screen showing every enquiry, its channel, and what needs doing next.

  • Leads, pipeline, bookings, campaigns and documents in one place
  • Each row carries its channel and its state
  • Replies drafted for you, sent from your own mailbox
Industries

Set up for how your industry works

The CRM is the same engine; the industry pack decides what a record looks like.

FAQ

Questions we get asked

Do I have to move my existing contacts in?

We import what you have — spreadsheet, old CRM export, inbox — during setup; you don't do the typing.

Can my team all use it?

Yes. Users and roles are set up by us; support staff see what they need, owners see everything.

Does the CRM work for Australian businesses?

Yes. Pwoli is set up for New Zealand or Australia, including state-level rules where they apply.

See your enquiries in one place

Bring a week of real enquiries to the demo and we'll show them organised.