AI Lead Scoring
Know which enquiry to answer first — before you've read it
Know which enquiry to answer first — before you've read it.
Built by the same Auckland engineering team that designs PCBs, embedded firmware and test-and-tag programmes.
Every enquiry looks the same in an inbox
A tyre-kicker and a buyer look identical
A tyre-kicker and a ready-to-buy customer arrive as two identical emails.
The best leads go cold
The best leads go cold while you work through the list top to bottom.
Gut feel walks out the door
"Gut feel" lives in one person's head and leaves with them.
Scored on arrival
Enquiry arrives
Enquiry arrives through any connected channel (form, chat, email, social).
AI reads it
Intent, urgency, fit with what you sell and the fields your industry pack cares about.
You see a ranked list
Hot leads at the top with the reason, and a drafted first reply.
What scoring looks at
Intent and urgency
Intent and urgency read from the message, not just a form dropdown.
Industry fit
A real-estate appraisal request, a trades job with an address, a new-patient enquiry each score on what matters to that industry.
Source-aware
Referral, chat, form and social enquiries are weighed differently, as set in your setup.
Explained, not a black box
Each score shows the reasons in plain words.
Feeds automation
Hot leads can trigger an immediate follow-up or booking offer (see AI Follow-ups).
What you actually see
A ranked list of today's enquiries, with the reason for each score beside it.
- Hot leads at the top, in order
- Score reasons in plain words
- A drafted first reply on every record
Set up for how your industry works
Most useful where one good lead is worth a lot of admin.
Questions we get asked
Can I change what counts as a hot lead?
Yes; tell us the rules and we adjust the scoring for your business.
Does scoring send anything on its own?
Only if we switch that on for you — scores can trigger follow-ups, but the default is a ranked list for you to act on.
Where does the score live?
On the contact record in the CRM, next to the enquiry and the drafted reply.
Stop reading enquiries in the order they arrived
Bring last month's enquiries — we'll show how they would have been ranked. We set it up, you run your business.